alucida LLC



The references below have greatly influenced our thinking and continue to guide our approach to business and life. Enjoy!

Creativity, Innovation & Entrepreneurship

  • Anderson, Chris, Free: The Future of a Radical Price
  • Bagley, Constance and Craig Dauchy, The Entrepreneur’s Guide to Business Law
  • Brown, Tim, Change by Design
  • Burgelman, Robert, Inside Corporate Innovation
  • Burgelman, Robert, Strategic Management of Technology and Innovation
  • Christensen, Clayton, The Innovator’s Dilemma
  • Christensen, Clayton, The Innovator’s Solution
  • Collins, Jim and William Lazier, Beyond Entrepreneurship
  • Drucker, Peter, Innovation and Entrepreneurship
  • Harford, Tim, Adapt – Why Success Always Starts With Failure
  • Kanter, Rosabeth Moss, Innovation: The Classic Traps
  • Kelley, Tom, The Ten Faces of Innovation
  • MacKenzie, Gordon, Orbiting the Giant Hairball
  • Michalko, Michael, Cracking Creativity
  • Michalko, Michael, Thinkertoys
  • Prahalad, C.K. and M.S. Krishnan, The New Age of Innovation
  • Ray, Michael and Rochelle Myers, Creativity in Business
  • Sarasvathy, Saras, What Makes Entrepreneurs Entrepreneurial?
  • Sims, Peter, Little Bets
  • Smilor, Ray, Daring Visionaries

Evidence Based Management

  • Ayres, Ian, Super Crunchers
  • Davenport, Thomas, Competing on Analytics
  • Kaplan, Robert and David Norton, Using the Balanced Scorecard as a Strategic Management System
  • Mlodinow, Leonard, The Drunkard’s Walk: How Randomness Rules Our Lives
  • Pfeffer, Jeffrey and Robert Sutton, Hard Facts, Dangerous Half-Truths & Total Nonsense
  • Taleb, Nassim Nicholas, Fooled by Randomness
  • Taleb, Nassim Nicholas, The Black Swan

Leaders & Survivors

  • Beyster, J. Robert, The SAIC Solution
  • Gerstner Jr., Louis, Who Says Elephants Can’t Dance?
  • Hillenbrand, Laura, Unbroken
  • Hsieh, Tony, Delivering Happiness
  • Isaacson, Walter, Steve Jobs
  • Lansing, Alfred, Endurance: Shackleton’s Incredible Voyage
  • McCullough, David, 1776
  • McCullough, David, Brave Companions
  • McCullough, David, John Adams
  • McCullough, David, Truman
  • Packard, David, The HP Way: How Bill Hewlett and I Built Our Company
  • Simonton, Dean Keith, Greatness: Who Makes History and Why
  • Stockdale, James and Sybil Stockdale, In Love and War
  • Walton, Sam, Made in America
  • Watson, Thomas J., Father, Son, & Co.
  • Wooden, John, A Lifetime of Observations On and Off the Court

Literature Classics

  • Dickens, Charles, A Christmas Carol
  • Hesse, Herman, Siddartha
  • Kazantkakis, Nikos, Zorba the Greek
  • Solzhenitsyn, Aleksandr, One Day in the Life of Ivan Denisovich
  • Tolstoy, Leo, War and Peace

Market Insights

  • Friedman, Thomas, The Lexus and the Olive Tree: Understanding Globalization
  • Friedman, Thomas, The World is Flat: A Brief History of the 21st Century
  • Gladwell, Malcolm, The Tipping Point
  • Levitt, Steven and Dubner, Stephen J., Freakonomics
  • Shapiro, Carl and Hal Varian, Information Rules: A Strategic Guide to the Network Economy
  • Singer, P.W., Wired for War

Organizational Leadership

  • Bagley, Contance, Managers and the Legal Environment
  • Baron, James and David Kreps, Strategic Human Resources
  • Bossidy, Larry and Ram Charan, Execution: The Discipline of Getting Things Done
  • Collins, Jim, Good to Great
  • Grove, Andrew, High Output Management
  • Pfeffer, Jeffrey, Competitive Advantage Through People: Unleashing the Power of the Work Force
  • Pfeffer, Jeffrey, Managing With Power: Politics and Influence in Organizations
  • Rath, Tom, Strengths Based Leadership
  • Wooden, John, Wooden On Leadership

Personal Effectiveness & Development

  • Allen, David, Getting Things Done
  • Brooks, David, The Social Animal
  • Bazerman, Max and Margarat Neale, Negotiating Rationally
  • Carnegie, Dale, How to Win Friends and Influence People
  • Covey, Stephen, The 7 Habits of Highly Effective People
  • Covey, Stephen, The 8th Habit
  • Drucker, Peter, Managing Oneself
  • Goleman, Daniel, Working With Emotional Intelligence
  • Hill, Napoleon, Think and Grow Rich
  • Rao, Srikumar, Are You Ready to Succeed
  • Rao, Srikumar, Happiness at Work
  • Rath, Tom, Strengthsfinder 2.0
  • Tracy, Brian, Focal Point

Positive Psychology & Spirituality

  • Cialdini, Robert, Influence: The Psychology of Persuasion
  • Cialdini, Robert, Yes! 50 Scientifically Proven Ways to Be Persuasive
  • Csikszentmihalyi , Mihaly, Flow: The Psychology of Optimal Experience
  • Dao, Deng Ming, 365 Tao
  • Frankl, Viktor, Man’s Search For Meaning
  • Haidt, Jonathan, The Happiness Hypothesis
  • Hanson, Rick, Buddha’s Brain
  • Peale, Norman Vincent, The Power of Positive Thinking
  • Pink, Daniel, Drive – The Surprising Truth About What Motivates Us
  • Seligman, Martin, Learned Optimism, How to Change Your Mind and Your Life
  • The Order of Shaolin Ch’an, The Shaolin Grandmaster’s Text
  • Wilson, Timothy, Strangers to Ourselves – Discovering the Adaptive Unconciousness

Rainmaking & Marketing

  • Bartick, G.A. and Paul Bartick, Silver Bullet Selling
  • Harding, Ford, Rain Making
  • Levitt, Theodore, Marketing Myopia
  • Moore, Geoffrey, Crossing the Chasm
  • Moore, Geoffrey, Inside the Tornado
  • Nagle, Thomas and Reed Holden, The Strategy and Tactics of Pricing
  • Stern, Louis, Adel El-Ansary and Anne Coughlan, Marketing Channels


  • Burgelman, Robert, Strategy is Destiny
  • Grove, Andrew, Only the Paranoid Survive
  • Kaplan, Robert and David Norton, Alignment
  • Kaplan, Robert and David Norton, Having Trouble With Your Strategy? Then Map It
  • Kaplan, Robert and David Norton, The Balanced Scorecard
  • Maister, David, Managing the Professional Services Firm
  • Maister, David, The Trusted Advisor
  • Oster, Sharon, Modern Competitive Analysis
  • Porter, Michael, Competitive Strategy
  • Porter, Michael, The Five Competitive Forces that Shape Strategy
  • Porter Michael, Strategy and the Internet
  • Porter, Michael, What is Strategy
  • Prahalad, C.K. and Gary Hamel, The Core Competence of the Corporation
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